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UTM Builder
Create URLs with UTM parameters for campaign tracking in Google Analytics.
Campaign URL Builder
UTM Parameters Explained
utm_source
Identifies which site sent the traffic (e.g., google, newsletter)
utm_medium
The marketing medium (e.g., cpc, email, social)
utm_campaign
The specific campaign name (e.g., spring_sale)
utm_term
Paid keywords for search campaigns (optional)
utm_content
Differentiates ads or links that point to the same URL (optional)
Best Practices
Use lowercase, underscores instead of spaces, and be consistent with naming.