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UTM Builder

Create URLs with UTM parameters for campaign tracking in Google Analytics.

Campaign URL Builder

UTM Parameters Explained

utm_source

Identifies which site sent the traffic (e.g., google, newsletter)

utm_medium

The marketing medium (e.g., cpc, email, social)

utm_campaign

The specific campaign name (e.g., spring_sale)

utm_term

Paid keywords for search campaigns (optional)

utm_content

Differentiates ads or links that point to the same URL (optional)

Best Practices

Use lowercase, underscores instead of spaces, and be consistent with naming.